As many of you know, we run a fully remote business. That means we have folks in nearly every major US city, and in some major international ones as well.
In practice, this means we do most business virtually — including even extending job offers for core roles. However, this past December, we did something a bit differently.
There was a particular someone who was quite simply kicking ass as a contractor, and we wanted to bring her on in a full-time capacity. Unfortunately for us, she lived in a few hours outside of any easy-to-access airport. Normally, I’d give her a call. Instead, I flew to her city, grabbed a rental, drove two hours, ate lunch with her, extended an offer, and flew back the next day. All for a 45-minute meeting.
It was so worth it.
This overture no doubt crushed my overall work output for 2 days. However, I traded my personal output to improve the organization’s overall output for the foreseeable future. Even if you run a remote business, some things are important to do face-to-face. And even if you have a shit ton of things to do, sometimes the right move is not doing any of it, and instead, ensure you're taking care of people.