Viral vs sustainable marketing examples

If you have an amazing product, you should have an equally amazing marketing strategy to back it up. 

But should you go down the viral or sustainable marketing route? What are some viral vs. sustainable marketing examples? And what other marketing strategies should you consider?

We’re going to explore these questions and more in this post.

The most important thing

David Feinman, a friend of The Frontier podcast, shares what makes a successful marketing strategy. David is the CEO of Viral Ideas Marketing. We met him in his role as one of the Community Managers of Online Geniuses, a huge internet marketing community known for their industry leader AMAs.

When it comes to any type of marketing – viral or sustainable – the most important thing is to think about customer experience from start to finish. The connection between a product and the consumer must be unique to drive sales. You must find something within your product or service that can tell a story, fulfill a need, and be eye-catching.

It doesn’t always have to be something that goes viral – like this:

David: It’s always better to create a sustainable way to market […] If you can create that sustainable marketing, you can create a sustainable and predictable form of lead flow and customers reaching out to you.

What does sustainable marketing mean?

It’s basically a marketing strategy (or strategies) you can repeat on an ongoing basis without depleting your company’s resources (money, time, etc). In other words, you’ve got to get creative!

Consistency in customer experience

The starter lead continuum (i.e. leading someone through the “Unaware, Aware, Trial, Repeat, and Recommend” stages of awareness about your product) starts with grabbing a potential customer’s attention.